YKA has opened this week its renovated Nissan showroom, aimed at delivering upgraded customer experience across all touchpoints.
The newly renovated showroom in Sitra implements Nissan Retail Concept, the brand’s globally consistent brand experience, offering an improved facility design, and digital environment that responds to diversifying expectations and lifestyles.
The grand inauguration of the event was attended by VIP guests, including H.E. Ambassador Miyamoto Mayasuki, Ambassador of Japan to the Kingdom of Bahrain, Mr Farouk Almoayyed, Chairman, YKA, Board of Directors of YKA, Thierry Sabbagh, President of Nissan Saudi Arabia, and Managing Director of Nissan Middle East in addition to local and regional Nissan executives.
Taking centerstage was the Ariya, Nissan’s, first-ever EV crossover that made its first appearance in the country exclusively for the inaugural showroom event.