– Asia Motors, a division of Y. K. Almoayyed & Sons, announced the launch of SOUEAST in the Kingdom of Bahrain, coinciding with the opening of its newest showroom in Sitra. The ceremony was attended by distinguished guests, including H.E. Mr. Ni Ruchi, Ambassador of China to the Kingdom of Bahrain, Mr. Mohammed Almoayyed – Chairman of Y. K. Almoayyed & Sons group, board members Ms. Amal Almoayyed and Ms. Abeer T. Almoayed, Almoayyed family members, and senior leadership from Soueast led by Mr. Kai Jin – Middle East Regional Director of Soueast.
The event featured the reveal of SOUEAST’s latest SUV lineup for Bahrain—the SO6, SO7, and SO9—designed to blend contemporary styling, advanced technology, and value. The SO6 is a modern compact SUV tailored for urban mobility, equipped with smart infotainment, seamless smartphone integration, advanced driver assistance systems, and a well-balanced, efficient powertrain. The SO7 offers a versatile midsize option focused on comfort and versatility for families, featuring a spacious, premium‑feel interior, next‑generation safety technologies, and connectivity suited to long journeys. The SO9 stands as the flagship three‑row SUV combining presence and premium refinement with a driver-centric cockpit, configurable seating, comprehensive safety features, and a smooth, composed ride suited for both business and family use.
Mr. Kai Jin highlighted that SOUEAST’s entry into Bahrain marks an important milestone for the brand, bringing a model lineup that unites contemporary design, advanced technology, and strong value. He emphasized that the company, together with Asia Motors and Y. K. Almoayyed & Sons, is dedicated to providing customers with an ownership experience that is both reliable and truly enjoyable.
The introduction of SOUEAST to the Kingdom, alongside the opening of the new Sitra showroom, reflects the YKA group’s ongoing commitment to broadening innovative mobility choices in Bahrain and offering customers modern vehicles supported by trusted service excellence.
The new SOUEAST showroom has been designed to provide an enhanced customer experience, featuring dedicated consultation spaces, seamless test-drive coordination, and comprehensive aftersales support—all under one roof—reinforcing Asia Motors’ dedication to delivering advanced, value-driven mobility solutions in Bahrain.
For more information or to explore the latest SOUEAST models, visit the Asia Motors showroom in Sitra or call 7770 2000.
