/ YKA Partners with Samsung to Consolidate Market Position in Bahrain

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Consolidating its market leadership across Bahrain, Y.K. Almoayyed & Sons (YKA) today announced its partnership with Samsung Gulf Electronics to offer Samsung TV and AV portfolio in all four of its Electronic & Home Appliances showrooms – situated in Manama, Gudaibiya, Sehla and Sitra in the Kingdom of Bahrain.   Through the partnership, Y.K. Almoayyed & Sons will be distributing Samsung’s QLED TV Series and Large Size TVs as well as a comprehensive range of audio products. With stores located throughout Bahrain, customers will be assured convenient and direct access to Samsung’s cutting edge innovations.   “Our strategic alliance with Samsung will strengthen and elevate the position of both brands. As the demand for larger screen TVs is on the rise, adding pioneering brands such as Samsung to our portfolio of products will enhance our leadership and offerings in the electronics market,” said Alok Gupta, CEO at Y.K. Almoayyed & Sons. “My team and I are delighted to be working closely with Samsung to bring new and innovative products to our valued customers across Bahrain.”   Pushing the boundaries to bring the most engaging viewing experience, Samsung’s flagship QLED TV range combines legendary picture quality and awe-inspiring style to deliver the most spectacular viewing experience.