/ Nissan Bahrain Launches the All New Altima 2017

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Y.K. Almoayyed & Sons, sole dealers for Nissan vehicles in the Kingdom held an event to launch the new 2017 Nissan Altima at the Nissan Showroom in Arad. Mona Almoayyed, Managing Director, Y.K. Almoayyed& Sons, and Mohammed Almoayyed, Director, Y.K. Almoayyed& Sons, senior management and members of the media attended the launch.

The 2017 Altimahas arrived dressed with a fresh new look that includes the “Energetic Flow” exterior styling theme and “Gliding Wing” interior layout, “Class Leading Fuel Economy” and “Improved Driving Dynamics and Safety Technology”.

Rohan D’Souza, Marketing Manager, Nissan Bahrain said, “We are excited to launch the 2017 Altima here in Bahrain, as it compliments Nissan’s vision to design and manufacture innovative, exciting cars that will enhance customer satisfaction and increase the overall appeal of Nissan within the marketplace. To further strengthen the brand position of Altima, the 2017 model is packed with features that augment its reliability and performance.”

Dramatic changes to the front end of the 2017 Altima arethe focal point of the entire car. The energetic flow design incorporates a redesigned V-Motion grille and boomerang shaped headlights, similar to its close relative, the Maxima. This has created a more emotive and striking façade than itspredecessor with a wide, deeply sculpted lower bumper, integrated fog lights and prominent chrome-trimmed grille. The reshaped headlights feature LED Daytime Running Lights that sweep into the wide raised hood, creating the perfect harmony between form and function.

The appearance of the rear of the car is equally expressive. Taking design cues from the front, the rear incorporates a new sculpted bumper with a dark lower accent, a new trunk lid, and lower, wider boomerang-shaped combination lights. This has helped create a car that has sleek lines and a silhouettethat’s rejuvenated.

Rohan D’Souza said, “Another valued added design feature is the standard Zero Gravity front seats which have been reshaped to increase comfort levels. This has been incorporated thanks to customer feedback, and clearly shows Nissan’s commitment to taking on-board customer sentiment and creating a driving environment that’s chock full of new technologies and upscale materials.”

Behind all the shape the 2017 Altima has plenty of substance as well. The X-Tronic D-Step CVT equipped in the new Nissan Altima is among the quietest in its segment and is the best in class with standard fuel economy of 13.2 KM/L. And technology has been amped up as well. The Altima comes equipped with First in Class Predictive Forward Collision Warning (PFCW), the Blind Spot Warning (BSW), Forward Emergency Braking (FEB), and Rear Cross Traffic Alert (RCTA). The new steering has also been reshaped and tuned to provide real time road input and precision.

The interiors are refined and follows the new Gliding Wing” design language. Central to the new look is the revised C-stack with available 5.0-inch and 7.0-inch displays for Navigation with Mobile Apps.All finished with the Acoustic windshield that provides a new level of cabin isolation and quietness.

The Nissan Altima 2017 is offered in five grade levels including 2.5 S, SV, SL and 3.5 SV and SL grades.

For more details or to arrange a test drive, please visit the Nissan showroom in Sitra, Arad or Exhibition Road or call 17 732732/ 17 221555/ 17 332232.