/ New INFINITI Q60 Sports Coupe Launched in Bahrain

image description

Y.K. Almoayyed & Sons, exclusive dealers for INFINITI in the Kingdom of Bahrain held a launch event to unveil the all new 2017 INFINITI Q60 in the presence of Mona Almoayyed, Managing Director, Y.K. Almoayyed & Sons, Salwa Almoayyed, Director, Y.K. Almoayyed & Sons, Mohammed Almoayyed, Director, Y.K. Almoayyed & Sons, Engineer Mazin Al Umran, Cameron Gowing, COO of Nissan Gulf, the Almoayyed family, senior company management, guests and members of the media. This INFINITI Q60 is a premium sports coupe that combines a completely all-new design with exhilarating performance and dynamics. The taut, muscular lines of the exterior underline the Q60’s considerable performance potential – reinforced by an advanced all-new 3.0-liter V6 twin-turbo engine.

Robert Beaty, General Manager, INFINITI Bahrain said, “The launch of the Q60 reaffirms the commitment of INFINITI to strengthen its product line up in Bahrain and around the world. The Q60 is characterized by flowing sculptural lines and strong, muscular proportions. Its sinewy athleticism confidently projects a sense of motion and power, coupled with an effortless, almost weightless stance to offer a driving experience that is both exhilarating and rewarding.”

The high performance 3.0-liter V6 twin-turbo engine from the new and exclusive ‘VR’ powertrain family is born out of the brand’s extensive in-house experience in six-cylinder powertrain development. The new engine available with 400hp in the Q60 Red Sport 400 – has been designed to offer increased power and torque while maintaining high levels of efficiency.

A four-cylinder 2.0-liter engine, turbocharged to produce 208 hp, is also available. As standard, power is channeled through the Q60’s rear wheels for immediate dynamic responses.

Unifying features such as the double-arch grille and the crescent-cut C-pillars – which arc forward and emphasize the car’s dynamic quality – ensure that the sports coupe is instantly recognizable as an INFINITI. LED headlights, employing ‘light guide technology’ to spread light evenly on the road ahead, are designed to emulate the shape of the human eye, providing an alluring ‘face’ to the car.

The Q60 features newly-designed 19-inch aluminum alloy wheels as standard. The ‘Red Sport 400’ models – more performance-oriented versions of the car – have wider wheels and tires at the rear, contributing to a more aggressive stance while also improving handling and grip with a higher capacity for lateral G-forces. The wheel gaps – the spaces between tires and wheel arches – are tighter than ever, further lowering the visual volume of the car and giving it a low, powerful stance.

The Q60 embodies INFINITI’s dedication to developing new and innovative driving technologies that deliver a confidence-inspiring and personalized experience behind the wheel.

The second-generation of INFINITI’s world-first Direct Adaptive Steering (DAS) is an advanced ‘steer-by-wire’ system that has undergone significant re-tuning to enhance steering feel and feedback without compromising comfort. The Q60 driver can choose from seven personalized modes to customize steering performance according to their preferred driving style.

Developed to work in tandem with DAS, an all-new electronic suspension system, Dynamic Digital Suspension (DDS), monitors the vehicle’s body roll, pitch and bounce rate to deliver a secure ride by further reducing unwanted steering feel and vibrations.

The Q60 includes safety technologies that actively protect people in and around the car. The Q60’s suite of driver assistive safety technologies allows the car to monitor for and identify potential hazards, actively assisting the driver to avoid those hazards, and, if a collision is unavoidable, mitigate the effects.

The range of active, and passive, safety technologies include:
– Monitoring for hazards: Around View Monitor; Intelligent Cruise Control with Distance Control Assist
– Appearance of a hazard: Lane Departure Prevention; Blind Spot Intervention; Moving Object Detection; Predictive Forward Collision Warning
– Avoiding and mitigating the effects of a collision: Forward Emergency Braking with pedestrian detection; Back-up Collision Intervention

In addition to these safety technologies, the Q60 includes other driver-assistive features such as the Adaptive Front Lighting System and Active Lane Control.

This Premium Sports Coupe can be availed at the brand new INFINITI Showroom in Sitra, which recently opened its doors to the public. Customers are encouraged to visit the showroom for a true INFINITI experience and browse through some great deals, in addition to taking a tour of the flagship facility guided by certified consultants.

The INFINITI Centre in Bahrain conforms to the signature IREDI (INFINITI Retail Environment Design Initiative) design concept which creates a highly distinctive, authentic INFINITI branded retail environment – the look and feel that aligns with INFINITI’s brand identity consistently around the world.

Should you wish to arrange a test drive or for more details, kindly visit the INFINITI showroom in Sitra or call 1773 1773.