/ Almoayyed Motors Launches the All-New 2017 Lincoln Continental

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Almoayyed Motors has launched the highly-anticipated, impressively-elegant all-new Lincoln Continental in the Kingdom of Bahrain, marking the return of an iconic nameplate that served to carry state leaders and monarchs for decades.

The launch was attended by HE William Roebuck – US Ambassador to Bahrain, Farouk Almoayyed – Y. K. Almoayyed & Sons (YKA) Group Chairman, Mona Almoayyed – YKA Managing Director in presence of other YKA directors, YKA and Lincoln Middle East officials and guests.

Amenities throughout the all-new 2017 Lincoln Continental subtly transform the ordinary into extraordinary, from a segment first innovative door latching system that effortlessly opens the door, to an available expansive twin-panel moonroof that transforms the interior, creating a feeling of airy spaciousness and emphasising the understated, quiet luxury.

“We are thrilled to offer the much anticipated all-new Lincoln Continental to our customers here in Bahrain,” said Zaid Hamed, General Manager, Almoayyed Motors. “It is a superb vehicle that will win the hearts and minds of luxury buyers from first glance, let alone from first experience, whether they’re in the front seat or in the back.”

Alex Schaeffer, Lincoln Middle East’s director said: “The all-new Continental represents the rebirth of an icon and the introduction of this sophisticated and stylish full-size sedan ushers in a new era of extravagance from Lincoln, delivering effortless power and a comfortable, relaxing ride to the most discerning clients.”

Key features that make the all-new Lincoln Continental stand out


  • E-latch – exclusive to Lincoln. Simply pressing a button on the door handle activates the new microprocessor-controlled E-latch electronic door handle, releasing the door for easy entry, while the available auto-cinch feature secures the door latch when gently closed
  • Perfect Position front seats – inspired by those used in private aircraft; a patented comfort carrier system conforms to and supports the body, enhancing comfort. The seats have available heating, cooling and massaging functionality, along with up to 30-way adjustability
  • Signature LED accent lights on the headlamps and tail-lamps add a sense of warmth, while ambient interior lights on the door panels, instrument panel and cupholders softly illuminate the interior


  • Approach Detection technology – exterior welcome mats illuminate, and soft exterior and interior lights glow to provide feeling of a warm welcome
  • Lincoln-exclusive 3.0-litre Twin Turbo V6 engine produces 378HP* and 575Nm* of torque for effortless performance and refinement
  • Revel Sound system – Point Source Architecture, Field Balancing Shorting Rings, auto-adjusting “Clarif-Fi” that matches source quality with the precise level of audio reconstruction make the beautifully-built and designed 13-speaker Revel audio system and a 19-speaker Revel Ultima™ system a highlight
  • Adaptive Cruise Control – With stop-and-go functionality, ACC can automatically slow the car, resuming higher speeds when traffic clears. The system activates the brakes automatically to bring the car to a complete stop if the driver fails to apply the brakes in time
  • Lincoln Active Park Assist with 360-degree camera – This technology will steer your vehicle into a parking space, while an available 360-degree camera system allows the driver to see around the car when in reverse


Lincoln Experience
The Lincoln Experience is brought to life through the available Lincoln-exclusive 3.0-litre Twin Turbo V6 engine, as well as intangible elements like the quiet cabin provided by the Active Noise Control system. Its advanced, intuitive technologies and personalised features create warm, welcoming experiences that truly define quiet luxury.

A warm, inviting welcome sets the tone for Lincoln Continental ownership. The vehicle comes to life as the driver approaches and receives a warm embrace through Approach Detection technology – exterior welcome mats illuminate, and soft exterior and interior lights glow to provide feeling of a warm welcome.

Intuitive Technology
The new Lincoln is designed to make the drive easier and more enjoyable. Continental features a variety of technologies designed to help keep the driver in control. Effortless assistance for the daily commute is available with optional adaptive cruise control, which can automatically slow the vehicle in slowing or stop-and-go traffic – resuming speed when traffic clears.

To take the stress out of parallel and perpendicular parking, Lincoln’s Active Park Assist will steer your vehicle into a parking space, while a new available 360-degree camera system allows the driver to see around the car when in reverse. And available Pre-Collision Assist with Pedestrian Detection uses radar and camera technology to scan the roadway ahead and, if a collision risk with a vehicle or pedestrian is detected, provides a warning to the driver.

Lincoln-Exclusive Engine Provides Effortless Performance
An all-new, Lincoln-exclusive 3.0-litre Twin Turbo V6 leads available engine choices for the new Lincoln Continental. When paired with an intelligent all-wheel-drive system, the twin-turbocharged engine produces 378HP* and 575Nm* of torque for effortless performance and refinement.

The new Lincoln Continental provides further engine alternatives in the shape of a 2.7-litre Twin Turbo, 340HP* engine with all-wheel drive and 542Nm* of torque, or the 3.7-litre all-wheel drive 309HP*, 379Nm* of torque option.

Distinctive Design
The new face of Lincoln is highlighted by available adaptive LED headlamps that help deliver cleaner, clearer lighting for drivers, complemented by the all-new one-piece Lincoln signature grille.

The Lincoln Continental profile is distinctive and instantly recognisable – sleek, athletic, with an understated confidence and re-interpreted nameplate that still resonates.

Lincoln’s flagship full-size sedan is all-new, but it’s simultaneously become a rebirth; a reincarnation of an icon. Luxury customers look for three main attributes in their full-sized sedan; technologies that ease their everyday experience, a beautiful design that is crafted with attention to detail, and a vehicle with impressive power that makes it a pleasure to drive. The new 2017 Lincoln Continental has all that in spades, emphasised by an understated, quiet luxury.