/ 2017 Infiniti Q50 Sports Sedan

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Y.K. Almoayyed& Sons, the exclusive distributor of Infiniti in the Kingdom of Bahrain held an exclusive press conference at Flavours on 2, Downtown Rotana, to introduce the new 2017 INFINITI Q50 Sports Sedan.

To demonstrate the power that the 400hp Q50 Red Sport has on the mind of the driver, a unique test drive opportunity was given to the members of the media, where the driver’s mental excitement behind the wheel was recorded. Using a device that records emotions, the driver’s brain data was collected thanks to a software linked to the headband. This brain data collected from all across the region will be sent to a music composer to turn it into a soundtrack. The soundtrack is planned to be used in a main event in Dubai.

“The New Q50 Sport 400 HP spearheads the brand’s new positioning ‘Empower The Drive’,” said Saad Alzowayed, Sales Manager, INFINITI Bahrain. “Infiniti Q50 has been a major cornerstone in shaping Infiniti’s success in Bahrain, and by introducing two all-new powertrain’s (300hp and 400hp) as well as a number of technological advancements in driver aids safety and performance; we are confident that it will continue to deliver the empowering performance and experience, luxury motoring enthusiasts seek in the segment.”

Leading the way is the new Q50 Red Sport 400, the performance-orientated version of the refreshed sports sedan. Its 3.0-liter V6 twin-turbo gasoline engine with direct injection delivers 400hp and is the focal point of the power plant.

Continuing the list of powertrain options, the number of Q50 trim levels is extended to four for the sports sedan. An additional turbocharged V6 powertrain is also available for the Q50 with a 300hp output, included in the Q50 Sport. A 2.0-liter four-cylinder turbocharged unit that produces 208hp is packaged in the standard Q50. Customers seeking a performance hybrid model will also be able to opt for the Q50 Blue Sport which combines a 3.5-liter 24-valve DOHC aluminium-alloy V6 and a compact laminated lithium-ion battery with an innovative one-motor, two-clutch control. The hybrid system net power is 350 hp with a combined torque of 536 Nm, providing strong acceleration and lean fuel economy.

The new Q50 features INFINITI’s Dynamic Digital Suspension (DDS) for the first time, which gives the new sports sedan an optimal blend of ride comfort and class-leading response and agility. For those drivers looking for a blend of dynamic settings tailored to their own particular requirements and tastes, the Q50’s Drive Mode Selector (DMS) can be augmented with ‘Personal’ mode (as before), which permits a bespoke mix of engine, suspension and steering characteristics.

As standard, Q50 models equipped with the new 3.0-liter V6 twin-turbo engine (300 hp) feature INFINITI’s new Rack Electronic Power Steering.

When making steering inputs, traditional steering systems can create an unnatural feeling through imprecise control of the power assistance, reducing the feeling of linearity. To counter this, INFINITI’s Rack Electronic Power Steering precisely increases the steering effort required as the vehicle’s yaw rate changes, before adjusting to provide more assistance when the wheel returns towards on-center. This all-new system provides a linear and in-control driving experience that can be tuned through the Drive Mode Selector.

The new Q50 also receives an upgrade with the company’s second-generation Direct Adaptive Steering, comprehensively modified from the daring and ground-breaking first-generation system. INFINITI has enhanced the Direct Adaptive Steering after gathering customer feedback from around the world and completing 625,000 miles of real-world testing. The standard steering mode now offers advanced levels of steering feel and feedback – more akin to that of a conventional steering system.

The new version of Direct Adaptive Steering works with Active Lane Control (Speeds over 70km/h) to maintain lane positioning against crosswinds and uneven road surfaces. This semi-autonomous capability is a precursor to future steering systems that will form a key building block on the way to achieving fully-autonomous driving.

The new INFINITI Q50 delivers in spades on safety and security technologies, ensuring that drivers are empowered with a plethora of assistance and safety aids.

Key technological enhancements include; Blind-Spot Warning with Intervention, Lane Departure Warning, Lane Departure Prevention with Active Lane Control, Back-up Collision Intervention with Cross Traffic Alert, Predictive Forward Collision Warning and Around View Monitor with Moving Object Detection.

The INFINITI Q50 Red Sport 3.0t 400 is available across the Middle East from BD 21,000, while the entry level Q50 2.0t is available from BD13,650.