/ YKA Acquires Master Franchise of Imaginarium Toys
Y.K. Almoayyed & Sons (YKA) has acquired the master franchise of a globally well known kids toy brand – Imaginarium for the Kingdom of Bahrain and UAE. Three Imaginarium showrooms have been planned for Bahrain with the first one expected to open in September 2016 at the El Mercado Mall in Janabiya. In UAE, the two showrooms for Imaginarium will open on 1st July 2016, one at the Box Park Mall in Jumeriah, Dubai and a second one in Arabian Center in Mirdiff, Dubai. This will be followed by a showroom in Dubai Mall later this year along will several other locations across the UAE.
The signing of the master franchise agreement was done at the YKA head office in Manama by Mrs. Mona Almoayyed – Managing Director, Y. K. Almoayyed & Sons and Mr. Felix Tena – CEO / Founder, Imaginarium in presence of Mr. Walid Alkhoury – Group Manager Business Development, Y. K. Almoayyed & Sons.