Y. K. Almoayyed & Sons has further established its presence in the GCC region with the inauguration of its new company, Almoayyed Integrated Enterprise in Muscat, Sultanate of Oman today. The Bahrain based group already has business interests in UAE and Qatar.

Almoayyed Integrated Enterprise relaunched the Daewoo brand of electronic goods such as refrigerators, air-conditioners, washing machines, microwave ovens and televisions in Oman through a wholesale marketing and distribution deal with the South Korean firm.

“Having been associated with them (Y. K. Almoayyed  & Sons) in UAE & Qatar, we are eager to serve Oman consumers with dedicated sales and service network,” said DC Lim, managing director of Daewoo Electronics Middle East FZE, a subsidiary of Daewoo Electronics Corporation of South Korea said in a statement.

Y. K. Almoayyed & Sons plans to launch its retail operations in the Sultanate in future and also get into construction sector.